The principal of Land Ethic Consulting Ltd. is John Peebles BSF AACI P. App.

John is a UBC Forestry graduate (BSF 1977) and a fully accredited member of the Appraisal Institute of Canada (1982). John has served the institute as a former National Director and held positions in several Chapters throughout British Columbia.

John is a published author and course developer/presenter for the University of BC Sauder School of Business.